13 Greatest TikTok Suggestions & Tips in 2023, In keeping with HubSpot’s Social Workforce + Marketer Knowledge
On TikTok, anybody can go viral. However on account of its quirky nature, it is typically probably the most inventive or foolish Videos that skyrocket.
To extend your possibilities of being seen, there are a number of suggestions and tips we suggest you strive.
From leveraging trending audio to inexperienced display results, learn on to find the 13 greatest TikTok tips, in response to HubSpot’s Social Workforce.
13 Greatest TikTok Suggestions and Tips
- Discover the appropriate area of interest.
- Do not delete low-performing Videos.
- Put up on the proper time.
- Sew top-performing or related Videos.
- Use the inexperienced display impact.
- Leverage trending audio.
- Strive vlog-style Videos.
- Incorporate each area of interest and trending hashtags.
- Reply to feedback with Videos.
- Add worth with ‘How To’ TikToks.
- Depart a CTA in your description and/or feedback.
- Add subtitles to your Videos.
- Discover top-performing Videos in your area of interest for inspiration.
1. Discover the appropriate area of interest.
“The algorithm favors niches. When you get site visitors primarily based on a specific type or kind of content material,Videos outdoors of that received’t carry out as nicely,” Nicole Phillip, Social Media Lead on the Hustle, informed me.
In fact, discovering the appropriate area of interest is not really easy. It’s important to discover the candy spot between the content material that works to your model and the content material that your viewers finds beneficial.
To strike this steadiness, Phillip suggests experimenting with various kinds of content material to see what resonates — after which keep it up.
Instance: Mia Swinehart from Gathered Nutrition
Content material creator and registered dietician Mia Swinehart has constructed a loyal viewers (500K+ sturdy) by sharing health-conscious, balanced, and predominantly plant-based recipes.
Whereas her viewers has come to like her recipe Videos, she additionally explores totally different angles inside her area of interest — like grocery hauls and meal prep hacks — to maintain her content material recent whereas staying true to her model id.
2. Do not delete low-performing Videos.
You submit a video pondering it would get 1,000,000 likes. As a substitute, it disappears into the TikTok void, leaving you with nothing to indicate to your exhausting work. Your intestine response is to delete it, however Phillips has a distinct take.
“Don’t be discouraged by low efficiency, particularly to start with. It takes some time for the algorithm to feed you to the appropriate group of individuals and so that you can discover your footing earlier than one thing takes off.”
Phillips additionally factors out that virality typically occurs whenever you least count on it, so watch out when deleting Videos. “Don’t delete low performing Videos since you by no means know when the algorithm would possibly decide it up and serve it to the appropriate viewers.”
3. Put up on the proper time.
According to HubSpot’s 2023 Social Media Trends Report, listed below are the perfect occasions to submit on TikTok:
Needless to say each viewers is totally different, so it is price checking your analytics to see when your viewers is most energetic. You are able to do this by navigating to your profile, hitting the three strains within the top-right nook, and tapping “Creator Instruments.”
Then, faucet “Analytics.” This opens a dashboard along with your follower progress, video views, likes, feedback, and shares.
4. Sew top-performing or related Videos.
The Sew instrument allows you to mix one other video on TikTok with the one you are creating. It is one other method to collaborate with different TikTokers and broaden your attain.
Begin by searching for top-performing Videos in your area of interest. You are able to do this through the use of the search bar and typing key phrases referring to your model. Or, test if any Videos instantly point out your model.
When you discover a video to sew, faucet the Share icon on the right-hand aspect.
Then, faucet Sew. This can open an modifying instrument the place you possibly can choose 5 seconds of the video to make use of in yours.
Let us take a look at stitching in motion with an instance from Puma.
Instance: Puma
In case you are out of the loop, latte artwork is a big deal on TikTok — amassing over 2.4 billion views. When one person put the Puma brand on high of a steaming cup of espresso, the model determined to hitch the motion by “stitching” the unique video and trying to recreate it.
It is a nice instance of a model collaborating with its viewers and leveraging user-generated content.
5. Use the inexperienced display impact.
TikTok has an entire library of filters and results, however one stands out from the remaining: the inexperienced display impact.
Like a conventional inexperienced display, this impact permits you to keep on-screen whereas totally different pictures seem within the background. It provides an entire new degree of storytelling by incorporating visible aids.
This filter is good for explaining subjects, offering suggestions, or each time visuals may complement your story.
As an example, suppose you are a health influencer. You would clarify the correct type of an train by referencing pictures within the background. On this case, the background visuals improve your commentary somewhat than distract from it.
Instance: Levi’s
Utilizing the inexperienced display impact, Levi’s recommends totally different denims utilizing product pictures within the background. Viewers can simply observe alongside, and seeing footage of the denims could pique their curiosity.
6. Leverage trending audio.
88% of TikTok users say sound is important to the TikTok expertise. It grabs individuals’s consideration and provides taste to your content material. And for a lot of customers, it is the start line for creating a terrific video.
Unsure what sounds are trending proper now? TikTok’s Creative Center ranks the preferred music and audio clips every day. You’ll be able to even filter the outcomes by area, which is useful in case your viewers is in a distinct location from yours.
Instance: Duolingo
Duolingo is a fan favorite on the platform, particularly for its humorous, stylish, and generally chaotic Videos that includes its mascot, Duo the Owl. Duo might be seen dancing to widespread songs and appearing in skits that incorporate widespread audio clips, like within the instance under.
7. Strive vlog-style Videos.
Vlog-style Videos really feel extra private and intimate — which could clarify why they’re so widespread on TikTok.
These Videos usually embody a number of clips tied along with a voiceover describing the sequence of occasions. It is extremely participating and lets viewers really feel like they’re residing in your sneakers.
Instance: Netflix
This instance reveals Netflix utilizing the vlog type to take its viewers on a journey. Whereas most of us will not stroll a purple carpet in our lifetime, we will nonetheless get a peak of what the expertise entails — and the way our favourite actors behave off-screen. It is also a good way to showcase “behind the scenes” content material.
8. Incorporate each area of interest and trending hashtags.
Making a TikTok is half the battle — you additionally want to make sure it lands in entrance of your viewers. Hashtags are one method to get there.
Including hashtags in your description provides your Videos a greater likelihood of being seen, permitting you to drive discoverability, construct model consciousness, and prolong your attain. However how are you going to do it?
This will sound counterintuitive, however solely concentrating on widespread hashtags is ineffective. Whereas they command a bigger viewers, they’re additionally extremely aggressive. However, area of interest hashtags have fewer individuals looking for them, however those that do are extremely engaged and .
For instance, #exercise is a well-liked hashtag with over 95 billion views, however #coreworkout is extra area of interest with a fraction of the viewers.
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A well-rounded hashtag technique ought to embody each area of interest and widespread hashtags. Check out the instance under.
Instance: Dunkin’
Fall is simply across the nook, and Dunkin’ is getting everybody hyped for its seasonal menu. To get the phrase out, the model incorporates quite a lot of hashtags to achieve extra individuals.
As an example, the video under makes use of #fall, a trending hashtag (15+ billion views), and #pumpkinszn, a extra area of interest hashtag with fewer views (40+ million). By together with #pumpkinszn, Dunkin’ can faucet right into a smaller, extra engaged viewers.
9. Reply to feedback with video.
On TikTok, nearly each model has the identical aim: to attach with its viewers. Typically, that connection kinds within the remark part. It is the place viewers go to ask questions and share opinions.
However as a substitute of replying to a remark with textual content, now you can reply with one other video. This permits you to dive deeper into subjects, reply questions, and hold your viewers coming again for extra.
Instance: Glossier
When a TikTok person requested Glossier learn how to use certainly one of its merchandise, the model did not miss the chance to answer with a video explaining all of the methods to make use of it. In doing so, the model provides worth whereas highlighting the product’s versatility.
10. Add worth with “How To” TikToks.
“How To” Videos and tutorials are a straightforward manner to supply worth to TikTok viewers with out sounding overly promotional. Plus, positing your self as an knowledgeable or authority in your area of interest retains your model, merchandise, and/or companies top-of-mind for viewers.
As an example, should you’re a journey model, you might Videos Videos of must-see points of interest, restaurant suggestions, and journey suggestions — like the instance under.
Instance: Travel + Leisure
Journey + Leisure offers all of the content material it is advisable to “kick your wanderlust into excessive gear.” From resort suggestions to pictures suggestions, the model has you lined, positioning itself as a gold mine of recommendation for the journey obsessed.
11. Depart a CTA in your description and/or feedback.
Want extra engagement? Generally, it is so simple as asking for it.
The final word aim of a CTA is to influence customers to do one thing — observe your TikTok web page, go to your web site, go away a remark, and so forth. So ask your self, what do I would like my viewers to do? No matter you select, it ought to assist you transfer nearer to your major aim (i.e., drive web site site visitors, improve model consciousness, and so on.).
Your description and remark part are prime actual property for CTAs. Use this space to ask questions, encourage customers to observe you, or drive site visitors to your web site, weblog, or different social channels (ex., “Extra recommendations on my weblog, hyperlink in bio!”).
On high of that, should you’re working advertisements, we suggest utilizing a advertising integration instrument, corresponding to LeadsBridge, to sync all of your lead knowledge to your CRM.
Instance: Fenty Beauty
On this TikTok, Fenty Magnificence reveals other ways to make use of certainly one of its merchandise. Then, to encourage engagement, they add a related query within the description that additionally incorporates a brand-specific hashtag (“Which #POUTSICLE look was ya fave?”).
12. Add subtitles to your Videos.
In 2021, TikTok grew to become extra accessible with the introduction of auto captions. Though you possibly can manually add captions — which permits for better flexibility to mess around with textual content coloration and font — you can even use the Captions instrument. With only a click on, you possibly can generate subtitles to your Videos, permitting others to learn or hearken to your content material.
By including subtitles, you make your Videos totally accessible, which implies you possibly can attain a good wider viewers. Plus, it additionally helps viewers who wish to browse TikTok however cannot flip the sound on.
Instance: Formula 1
When you’re into automobile racing, there is a good likelihood System 1’s TikTok is in your radar.
However have you ever ever observed how typically they add subtitles to their Videos?
Take the instance under, which makes use of colourful captions and emojis so as to add an additional layer of curiosity to the video. And should you mute your telephone, you possibly can nonetheless observe alongside with out skipping a beat.
13. Discover top-performing Videos in your area of interest for inspiration.
Probably the most profitable Videos on TikTok are inventive, out-of-the-box, and infrequently quirky by nature. That is a tall order — which is why each model ought to discover the top-performing Videos in its area of interest for inspiration.
Begin by typing key phrases referring to your model within the search bar. Then, click on the filter icon and choose “Most preferred.” This can populate TikTok Videos which have gone viral utilizing that particular key phrase.
As soon as you’ve got recognized some top-performing Videos, brainstorm methods to recreate them whereas including your personal spin.
Again to You
TikTok is a unusual platform, and types keen to get inventive see probably the most success. When you’re new to TikTok, begin with the guidelines on this article — and provides your self room to experiment with totally different Videos, filters, and ideas.
